There are a lot of other coaching websites out there. Most of them lead off with “I work with [insert name of pro cyclist] and [insert name of pro tour team] and [insert name of past world champion]“, because people want to go with the guy who has produced the best results. That makes sense, doesn’t it?
My job is to produce good, repeatable results. That’s what I do. The next person to ask me about my coaching program probably isn’t going to become a pro cyclist – there’s a 99.99% chance that they weren’t born with the skill level or talent for that. They want to ride better, increase their ability and be more comfortable doing it. None of that has anything to do with how the pros became pros – they’re a different breed. To make a better rider you have to deal with issues of an inexperienced rider. I happen to be very good at that.
If you were to take 10 people who were looking for a bike coach, and show them my web site along with a half dozen other websites – the ones that say they work with the top pros, I might get one client out of it. There’s no doubt that the marketing works, but does the program?
The other marketing scheme (that fools lots of people) is the high tech fitting. The motion capture fitting with laser accuracy is great if you’re a trained athlete with an established position on the bike, and you’re looking to see the differences between how you sit on the bike now and how you sat on the bike at the start of the season. It’s pointless for those who are just getting fitted on the bike, because the body is going to adapt, and the position changes.
My crisis of confidence isn’t about making better riders. I’m just at the point where I’m doing rider evaluations (I ride with my clients to do this), their performance has been well beyond my expectations – that says more about their training than it does my coaching. My crisis of confidence comes from not being able to convince more people of this.